Making an accurate and correct business decision is not easy. However, everything is easier if you know the opinions of clients and consumers. This information allows you to make informed decisions, while minimising business risk. Analysis of data obtained through a suitable survey is useful before starting a business or starting a new project, and for ensuring the sustainable growth of your company.
This can help you identify gaps in the market, or an emerging problem before it arises. Only on the basis of high-quality information can you navigate the market well, make the right managerial decisions and face the challenges that may come your way.
The more concrete and specific the area you want to clarify, the more accurate the answers you will get. You can focus on market potential, the satisfaction of your customers, on the image of a brand or company, or on your internal environment and your own employees.
For a survey to bring you really relevant information, the questions must be properly composed and formulated. Knowledge of psychology, know-how and, last but not least, the work of people who are friendly and have certain communication skills are critical. In addition to the time requirement, these are the important factors that lead to a logical conclusion: leave the implementation and assessment of surveys to professionals.
Comprehensive research at a professional level will be provided by our sister company Crystal Research, which, thanks to its rich experience, can effectively set up project design, collect data, prepare valuable outputs (including results in the interactive PowerBI environment), interpret and implement the results. When implementing research projects, Crystal Research focuses on the first-class quality of data collection and processing based on detailed knowledge and understanding of client needs.
If you have enough experience and knowledge with data analysis and evaluation, then you can order separate data collection directly from us at Crystal Call. In doing so, we use the CATI (Computer Assisted Telephone Interview) telephone data collection method, in which we can obtain relevant answers from up to 60% of respondents. You prepare the questionnaire, and we collect the respondents' answers. You then conduct the assessment as you see fit.